The Public Relations and Marketing office handles all advertising for the College, including institutional advertising for registration periods, programs, and events, and specialty promotion and marketing collateral. If something has the Delgado logo on it most likely it originated through the Public Relations and Marketing office. In fact, all advertising and logo use promoting the College and its programs must be cleared and coordinated through our office.
Developing the annual advertising plan involves analysis of enrollment data to determine target audiences, matching these to the appropriate media outlets, negotiating schedules and prices, crafting the message and creative design, and production for radio, television, and print ads, billboards, bus boards, etc. Annual advertising budgets are negotiated and secured at the beginning of the fiscal year; funding for advertising is never guaranteed and is determined by many factors impacting the college’s operating budget. Any and all advertising is coordinated to be consistent with the overall marketing campaign strategy, using the chosen themes, tag lines, and designs to communicate effectively to our audiences. Post-Katrina, the College employed a “Come Home to Delgado” theme to encourage our students’ return to New Orleans and their educational paths. We continue to use the tag line “Education that Works!” as reflected on college stationery, Web site, and in ads.
Delgado's current advertising campaign is titled "Student Success." The campaign spotlights the achievements of current Delgado students and recent graduates, both in the classroom and in the workplace.
PUBLIC RELATIONS AND MARKETING