Marketing


Associate of Applied Science

The Marketing concentration within the Business & Management program of study is designed to expose students to technical knowledge used in dealing successfully with people and to provide skills required for a successful career in Marketing and Sales. Successful completion of the courses required to receive the AAS in Business & Management will help prepare students to qualify for entry-level training programs or entry-level management and marketing positions.

This program is accredited by the Association of Collegiate Business Schools and Programs.

Required Courses for All Business & Management Concentrations*

    • ACCT 201 Accounting I

    • BUSG 129 Intro to Business

    • CMIN 201 Computer Literacy or BUSG 224 Business Comp. Applications

    • MANG 201 Principles of Management

    • BUSG 131Internship

    • MARK 201 Principles of Marketing

    • BUSL 250 Legal Environment of Business

    • BUSG 178 Business Communication

Required Related

  • ECON 201 Macroeconomics

  • ECON 202 Microeconomics

Marketing Concentration (18 hours)

Required

  • MARK 211 Personal Selling (formerly Salesmanship)

Electives – Pick 5 from the list below
  • Any Course with the prefix MARK
  • BUSG 121 Business Math
  • BUSG 128 E-Commerce
  • HOST 221 Hospitality Marketing
  • MUSB 101 Introduction to Music Business
  • MUSB 103 Music Marketing and Production

    GENERAL EDUCATION REQUIREMENTS

    ENGL 101   Engl. Comp. I  

    3

    		 Humanities Requirement   3
    ENGL 102   Engl. Comp II  

    3

    		 Natural Science Requirement  3
    MATH 118   Alg. for Coll. Sts. **** 

    3

    		    
    MATH 120   Math Survey

    3

    		  

* Required grade of “C” or higher.
** Should be taken during last year of study.
*** To facilitate transfer to certain colleges, substitute MATH 130 and a higher-level Mathematics
course for MATH 118 and MATH 120.

For More Information call 504-671-6100

For information e-mail Mike Lucia at mlucia@dcc.edu


 BUSINESS & TECHNOLOGY