The Public Affairs and Information Office handles all advertising for the College, including institutional advertising for registration periods, programs, and events, and specialty promotion and marketing collateral. If something has the Delgado logo on it most likely it originated through the Public Affairs and Information Office. In fact, all advertising and logo use promoting the College and its programs must be cleared and coordinated through our office. 
 
Currently, several campaigns are in place for the annual advertising plan, including ads promoting grant initiatives such as Delgado’s partnership with the Louisiana Technical College District 1 Campuses for Shipbuilding and Construction Trades. Traditional advertising promoting applying for financial aid and registering for classes support the college’s primary mission. On occasion, particular programs are supported with niche marketing and advertising, where appropriate and applicable. 
 
Developing the annual advertising plan involves analysis of enrollment data to determine target audiences, matching these to the appropriate media outlets, negotiating schedules and prices, crafting the message and creative design, and production for radio, television, and print ads, billboards, bus boards, etc. Any and all advertising is coordinated to be consistent with the overall marketing campaign strategy, using the chosen themes, tag lines, and designs to communicate effectively to our audiences. Post-Katrina, the College has employed a “Come Home to Delgado” theme to encourage our students’ return to New Orleans and their educational paths. We’ve also used, and continue to use in some instances, the theme “Education that Works!” as reflected on college stationery.