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Marketing & Social Media
Turn Your Creativity Into a Career
Marketing is everywhere. Every company, every brand, every influencer needs someone who understands how to tell a story and get people to care. That could be you. Love social media? Obsessed with trends? Always the one your friends go to for content ideas, aesthetic tips, or the latest viral sound? This concentration is where creativity meets strategy—and where your favorite platforms turn into powerful tools for building brands, growing businesses, and launching careers.
You’ll learn:
- How to create content that actually connects
- What makes people click, like, share, and buy
- How to build a brand from scratch (maybe even your own!)
- The secrets behind viral marketing campaigns and influencer strategies
- How companies use data + creativity to get results
- How to build brands that people can’t ignore
- What makes content go viral—and why some flops hard
- How businesses use psychology and creativity to connect with real people
- And how YOU can be the one behind the campaigns that actually get results
PROGRAM OFFERINGS
Business and Management, A.A.S.
Earn your Business and Management Degree a common core curriculum and Marketing and Social Media concentration.
60 total credit hours required
Learn more in the College Catalog
It’s strategy + creativity + the real world of business—and it all starts right here.
The program focuses on:
- Hands-on projects that feel like real-world work by using virtual simulations in each course.
- Skills in content creation, branding, and social media strategy.
- Building your social media platforms for your own business or a future business.
Careers in this field:
- Social Media Manager
- Marketing Coordinator
- Content Creator
- Brand Rep or Influencer Manager
- Start your own business (or personal brand!)
- Work in industries like fashion, food, fitness, music, gaming, sports, beauty—whatever you're into!
Average Salary Range: $58,000-$105,000