The Office of Communications and Marketing handles all advertising for the College, including institutional advertising for registration periods, programs and events, and specialty promotion and marketing collateral.
All advertising and logo use promoting the College and its programs must be cleared
through the Office of Communications and Marketing. Creating and buying advertising
without oversight from Communications and Marketing is a serious violation of College
and LCTCS policies and may result in disciplinary action.
Developing the annual advertising plan involves analysis of enrollment data to determine target audiences, matching these to the appropriate media outlets, negotiating schedules and prices, crafting the message and creative design and production for online, radio, television and print ads; billboards; bus shelters, etc. Annual advertising budgets are negotiated and secured at the beginning of the fiscal year; funding for advertising is never guaranteed and is determined by many factors impacting the college’s operating budget. Any and all advertising is coordinated to be consistent with the College's overall marketing campaign strategy, using the approved themes, tag lines and designs to communicate effectively to our audiences.
Delgado's current advertising campaign is titled "Be In That Number." The campaign spotlights the achievements of current Delgado students and recent graduates, both in the classroom and in the workplace. The College also uses the tag lines "Improve Your Life" and "Choose Success" "in advertising.
We continue to use the tag line “Education that Works!” as reflected on college stationery, the college web site and in ads.